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PAPI men’s underwear will be a featured segment at the Macy’s 2009 Passport Fashion Shows in San Francisco and Los Angeles.

September 16, 2009

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Papi men’s underwear will be on the runway at the Macy’s 2009 Passport Fashion Shows in San Francisco and Los Angeles. The Macy’s Passport Fashion Shows will be held on September 16th and 17th at the Festival Pavilion in San Francisco and September 24th and 25th at the Barker Hangar in Santa Monica.

Macy’s Passport is an annual fashion-theater extravaganza bringing the best of Macy’s fall fashion and compassion together with runway performances. The latest trends in pop culture, fashion and music blend to benefit an important issue − finding a cure for HIV/AIDS. Passport has entertained West Coast audiences for over 25 years and has raised more than $27 million for HIV/AIDS research, care, prevention and educational programs.

Papi comes from the sun-bleached shores of Miami …known throughout the world as “America’s Riviera”…where the bronzed and the beautiful work, play, and let loose …where tropical palms sway over a seductive, multi-cultural world of art, fashion and sexual energy.

Papi, the name, embodies and represents paternal endearment and recognition. Papi is a man who posses style, sophistication and a certain sex appeal while maintaining a strong sense of self.

Papi underwear is known for capturing style and a man’s sense of himself. Papi represents the latest trends in men’s fashion and provides sexy, provocative, and colorful designs. Silhouettes are continually created and updated using premium fabrics with a man’s body and needs in mind.

Who’s your papi?
Is your papi the classic brief made unforgettable by Tom Cruise in Risky Business? Or the low-rise brief, cut to show off those killer abs? Perhaps it’s the Brazilian trunk whose shape accentuates strong legs. Maybe your papi is the thong, the strongest display of self-confidence and playfulness a man can realize through his undergarment.

Papi originally hit the market in the 1990s and was acquired by Miami-based Isaco International in 2004. Under Isaco International’s design, marketing and sourcing capabilities, papi will continue to grow into a premiere lifestyle brand, gaining additional presence in American and worldwide markets.

About Isaco International
Isaco International has been in business since 1980 and has one success story after another. Beginning with high-end designer ties, Isaco soon made a name for itself in underwear, hosiery, sleepwear and loungewear.

Today, Isaco International has expanded into branded distribution by obtaining licenses for globally recognized names including PERRY ELLIS, PERRY ELLIS PORTFOLIO, PERRY ELLIS AMERICA, ACCENTS BY ISACO as well as private label manufacturing for most major retailers.