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PAPI STAYS STYLISH BY GIVING BACK WITH CHARITY FASHION SHOW AT SOHO BEACH HOUSE WITH STYLE SAVES

Monday, July 16, 2012

Miami, Florida – papi®, the men’s underwear line known for its sexy and dynamic energy, is pledging its support to Style Saves 1 Year Anniversary Party on Thursday, July 19th from 9pm to midnight at exclusive Soho Beach House in Miami Beach.

Kicking off 2012 Miami Swim Week, papi will host and participate in an event that will feature four designers including themselves, Trina Turk, Atrium, and iShine swimwear for women, sponsored open bar, and live DJ. Miami Beach isn’t the only thing hot and steamy this summer as models walk a runway built in the crystal blue water of the Soho Beach House pool in papi trademark sexy looks that expand beyond the traditional basic whites with pieces in a variety of colors and styles. In line with menswear trends, papi offers men a comfortable sexy way to incorporate fashion into their lifestyle. Keep your eyes open for some special appearances in this show, as Alan Zelcer, COO and President of Isaco International states, “Next to every papi there is a mami.”

Over four hundred of Miami’s most recognized and influential people will gather in support. Proceeds will go to benefit Style Saves in collaboration with the Miami Foundation as they work with local retail stores, boutiques and designers to raise funds in order to provide underprivileged children in South Florida brand new clothing for back-to-school. This year Style Saves aims to style at lease one hundred students with the plan to reach out to several deserving organizations and to target those students most in need.

Tickets are $100 in advance and $125 at the door.

To purchase tickets, visit: http://stylesaves.charityhappenings.org

About papi®

papi® underwear is designed for the sexy modern man, a trendsetter whose lifestyle is dynamic, athletic and fun.  papi can be found at select Macy’s, Nordstrom and Dillard’s department stores throughout the country and online at www.papiinc.com.  papi is a division of Miami-based Isaco International, a leading menswear fashion group designing with the lifestyle of the modern male in mind.  Through its 16 brands, the company designs, produces and distributes high quality men’s underwear, hosiery, sleepwear and ties.  

 ABOUT ISACO INTERNATIONAL

In its 30-year history, Isaco International has established itself as a leading menswear fashion group designing with the lifestyle of the modern male in mind.  Under the leadership of Mr. Isaac Zelcer and the Zelcer family, Isaco’s brand portfolio has grown to 16 brands.  In 2000 Mr. Isaac Zelcer’s son, Alan Zelcer, became President and COO and Isaco launched Perry Ellis hosiery and loungewear then in 2004 Isaco acquired the papi, Equipo and mami brands as well as the “feel it” trademark.  Isaco’s popularly recognized brands include papi, Equipo, Route North, 9Two and Dig Dawgs.  Licensed trademarks include global brands such as Perry Ellis, Perry Ellis Portfolio, Perry Ellis America and Ike Behar.

Media Contact:

Amanda Harris

305-594-4455

Cell: 305-978-5366

aharris@isaco.com