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San Francisco and Miami – President and COO of Isaco International, Alan Zelcer, is pleased to announce that their papi underwear brand will be launching at Bloomingdales The Falls in Miami on Wednesday, Oct. 10, 2012 and Bloomingdales Union Square in San Francisco in mid October 2012.


In true Miami style, the brand is kicking off the launch at The Falls store with a DJ this Saturday, Oct. 13, 2012 from 3:00pm to 5:00pm right in the center of the new papi underwear section of the menswear department. Zelcer states, “papi is a man who possesses style, sophistication and a certain sex appeal similar to the Bloomingdales customer so we think it’s the perfect partnership.”


The stores will be carrying select classic pieces from the papi collections such as the Cotton Stretch Low Rise Briefs and Brazilian Trunks (95% Cotton, 5% Spandex) as well as the fashion inspired lines such as the Ibiza 2 and the Cool 2 packs (88% Polyester, 12% Spandex) in an array of bright colors which is what the brand is known for.


As the Isaco portfolio continues to grow, Zelcer states, “We will continue to reinvent the wheel. Vu Ja De. Look at something you have seen before and create a fresh approach” and that is exactly what they have done as they enter yet another top department store.


If you would like more information or would like to schedule an interview with Alan Zelcer, please contact Amanda Harris at aharris@isaco.com.


About papi®

papi® underwear is designed for the sexy modern man, a trendsetter whose lifestyle is dynamic, athletic and fun.  papi can be found at select Macy’s, Nordstrom, Bloomingdales and Dillard’s department stores throughout the country and online at www.papiinc.com.  papi is a division of Miami-based Isaco International, a leading menswear fashion group designing with the lifestyle of the modern male in mind.  Through its 16 brands, the company designs, produces and distributes high quality men’s underwear, hosiery, sleepwear and ties.