by The Underwear Expert
The Underwear Expert Editor-in-Chief Michael Kleinmann:
Weeks before Valentine’s Day, I usually come across men’s underwear that ties into this beloved holiday but fails to capture the imagination. I recently came across an original concept, however, from Papi’s Valentine’s collection. It includes the Papi Valentine’s License Plate Brazilian trunk, which features an all-over print of car license plates from different states in shades of black, red and white. This design offers a new interpretation for an otherwise non-creative holiday.
Papi first debuted the Valentine’s Day collection when the brand was launched in 1995. Every year, the brand comes up with new concepts to illustrate love and passion for men’s underwear. For 2013, this range was updated with new looks and sayings such as “I ♥ Papi” or “I ♥ Mami,” which are forms of endearment to husbands, wives, boyfriends, girlfriends, dads, mothers, kids–everyone. Among the new looks, the Papi Valentine’s License Plate Brazilian trunk design truly stands out.
I’m a huge car enthusiast. My favorite car has always been a 911 Targa. Cars are often a sex symbol for men and the design of the Papi Valentine’s License Plate Brazilian trunk are perfect not just to wear for the holiday but for the rest of the year. Valentine’s Day underwear often doesn’t sell as well for men. But I expect these trunks to be a success.