by The Underwear Expert
The new Papi campaign by Greg Lotus marks the first collaboration between the brand and the photographer. The brand has long had its eyes on Lotus, who has done work for Italian Vogue, Vanity Fair,GQ, L’Uomo Vogue and W magazine. The photos were shot on location in Miami Beach at a private mansion, showing off yachts, bedrooms and more gorgeous scenery.
Jorge and Jariel Naranjo Vichot star in the campaign. They are joined by Brazilian model Isabelle Fontes. The trio pose throughout the mansion for Lotus, who captures the grace and beauty of the models with both black and white and color images.
Alan Zelcer, the President and COO of Isaco International (parent company of Papi), said, “Papi has always been know to celebrate the spirit, strength, and sex appeal of today’s young man. It’s for the guy that is not afraid to take risk and Greg Lotus has really captured the essence of this in our new campaign. His high fashion experience is universally connected with our trendsetting product and collaborating with him is a perfect fit.”
You can expect to see the new campaign in department stores starting in February, but we have a special sneak preview. Check out the new Papi campaign by Greg Lotus below, and let us know if you think the brand and photographer are a good fit!