Miami – President and COO, Alan Zelcer of Isaco International, is pleased to announce collaboration with the talents of photographer Greg Lotus for the launch of their papi underwear brands new in store campaign.
“Lotus’ work can be found regularly in the pages of Italian Vogue, Vanity Fair, GQ, L’Uomo Vogue, and W magazine. Aside from his editorial work for major American and European publications, Lotus has shot advertising campaigns for Escada, L’Oreal, Swarovski, Cartier, Levi’s, Neiman Marcus and Van Cleef & Arpels.”
Zelcer and Lotus have long been planning a development and with the papi brand now being sold at the top major departments stores such as Macy’s, Bloomingdales, Nordstorm, and Dillards, the two felt it was the perfect timing to take the campaign to the next level.
The papi brands signature colorful looks where shot on location at a private mansion in Miami Beach with everything from yachts to white modern bedrooms acting as lush accessories to the underwear. Twin brothers, Jorge and Jariel Naranjo Vichot, where chosen as the models for the shoot making the sexy new face for the brand times two! Zelcer also decided to add an even bigger twist to the duo by featuring Brazilian model, Isabelle Fontes, bringing an even more sensual feel to the campaign with the first ever “mami” model.
Zelcer states: “papi has always been know to celebrate the spirit, strength, and sex appeal of todays young man. It’s for the guy that is not afraid to take risk and Greg Lotus has really captured the essence of this in our new campaign. His high fashion experience is universally connected with our trendsetting product and collaborating with him is a perfect fit.”
The campaign is expected to hit stores early February 2013.