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Bloomingdale’s Colors of Pride Celebration 2013 featured in 7×7 Magazine

7×7 proudly partnered with Bloomingdale’s for their annual pre-Pride celebration—a vibrant shopping event where 10% of sales benefited the iconic San Francisco Gay Men’s Chorus, who delivered a surprise, showstopping performance in the middle of the Mens Floor on 4.

While the fashions and shopping were open to the public, a good number of VIP guests were pre-registered for extra treats, including icy cold Sapporo beer, and a variety of cocktails made with Pink Pigeon Rum, No. 3 Gin, Herradura Tequila, and Korbel California Champagne (try the recipes below!)—Herradura also offered a popular and educational tasting station.

VIP guests also enjoyed delicious bites courtesy of Culinary Eye Catering, and a rocking soundscape from DJ Mauricio Aviles. Bloomingdale’s also provided tokens for guests to try their infamous Claw Machine—stocked with amazing prizes and fashions—hostessed by the fabulous Miz Eva Sensitiva.

Claw prizes included gifts from papi Underwear, which also provided yummy eye-candy with models showing off their latest designs.

Bloomingdale’s San Francisco Centre, 845 Market Street,

Photos: Nikki Ritcher Photography |


Specialty cocktails at Bloomingdale’s Pride 2013 Happy Hour prepared by Best Beverage Catering

“Peace” Hemingway Daiquiri
Pink Pigeon Rum, Luxardo Maraschino Liqueur, lime and grapefruit

No. 3 Gin and Tonic

Herradura Luxe Margarita
Herradura Silver, agave nectar, lime and lemon wedges

Margarita Fizz
Herradura Silver, lime, agave nectar, Korbel California Champagne