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papi Launches Hosiery Holiday 2013

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Long known for its colorful, Latin-inspired underwear, the Miami-based company has now brought that same sensibility to the sock market. The launch line presented three distinct collections: a mercerized cotton offering with breathability and stretch attributes sported polka dots and color-blocked patterns as well as bright solids and stripes; a more luxurious blend of rayon fiber, polyester and spandex with a soft hand were offered in an array of geometric patterns, and a cotton Modal grouping called papi Pride focused on a rainbow color scheme indicative of its targeting of the gay community.12

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