Men apparently know what they want —
in underwear, that is.
After decades of relying on women to buy their tighty whities, a growing number of men are taking responsibility for selecting and buying underwear at traditional brick-and-mortar stores as well as online. The demand for fashion, which now plays a leading role in the $3.9 billion men’s business, has grown dramatically over the past year, and both basic and fashion brands are responding to the call with a wider range of styles, prints and specialty treatments, as well as an expanded palette of colors.
Performance fabrics are a top classification at Miami-based Isaco International, maker of papi and the licensed Perry Ellis underwear for men, said president and chief operating officer Alan Zelcer. He singled out Modern Stretch and Microfusion Performance by papi as best-selling groups of lightweight polyester and spandex that have “quick-dry and moisture-wicking features. For fall, papi will be coming out with a program of performance fabrics for Hispanic Heritage Month. It will be a color-block program with flag motifs of Latin American countries on the waistband, he said. “We also feel there is an opportunity in fashion with the Perry Ellis label, not crazy stuff, but fashion that could be converted into a basic with color and performance fabrics.”
Credits: WWD by Karyn Monget, April 24th, 2014