Archives: September 2012 Page 2 of 2 papi Underwear Press (Page 2)
Later this month, Americans will take the time to recognize the contributions of Latin Americans to the United States with parades and celebrations all over the country. For Papi underwear, Hispanic Heritage Month, which takes place September 15 to October 15, not only represents an opportunity to celebrate Hispanic heritage but also an occasion to reflect on the brand’s humble beginnings.
“Papi was started and is owned by a Cuban American family,” Alan Zelcer, president and COO of Papi, told The Underwear Expert. “Hispanic Heritage celebrates the Latin community in the United States that came here in search of a better life. We are a company that knows this idea first hand, and it is very important for us to celebrate Hispanic Heritage because of our roots.”
In recognition of Hispanic Heritage month, Papi underwear proudly unveils its Hispanic Heritage collection of colorful Euro briefs ($24), Brazilian trunks ($24) and muscle t-shirts ($28), which hit stores this week. The collection features the brand’s flair for fun, sexy and colorful design as well as a comfortable fit. Made from 88% polyester and 12% spandex, the Papi underwear Hispanic Heritage collection features a quick drying fabric and a special finishing treatment that not only makes the material breathable and moisture wicking but also softer against the skin.
The bright color palette for the Papi underwear Hispanic Heritage collection was inspired by the fusion of flags from different Latin American countries. The collection includes colors from Mexico, Cuba, Brazil, Colombia, Venezuela, Argentina, Puerto Rico and the Dominican Republic. In addition to bright colors and an ultra smooth fabric, the papi underwear Hispanic Heritage collection features a contour pouch that is appropriately shaped to give you extra room and support. “The way that the garment is cut, it gives extra contour to the male figure and added comfort,” Lucio De Carvalho, vice president of design for Papi underwear, told The Underwear Expert.
From the sun-bleached shores of Miami Beach, Florida, Papi underwear achieves a vivid, athletic-influenced look for the collection from a unique source of inspiration. “Soccer is the most popular sport in the Latin community and because of this we modeled the garments after it,” said De Carvalho. “The collection is inspired by soccer uniforms, and we choose to use the number 10 because it is a very positive number. The line represents the passion of sports and specifically soccer for the Latin American community.”
Will you be celebrating Hispanic Heritage this month with Papi underwear?
PAPI PAYS TRIBUTE TO THEIR LATIN ROOTS WITH HISPANIC HERITAGE COLLECTION IN CELEBRATION OF HISPANIC HERITAGE MONTH
Miami, Fla. – In its 30-year history, Cuban American family owned, Isaco International has established itself as a leading menswear fashion group. Under the leadership of Mr. Isaac Zelcer and the Zelcer family, Isaco’s brand portfolio has grown to 16 brands. In 2000 Mr. Isaac Zelcer’s son, Alan Zelcer, became President and COO, and in 2004 Isaco acquired papi. The name papi embodies and represents paternal endearment and recognition in the Latin community. papi is a man who possesses style, sophistication and a certain sex appeal while maintaining a strong sense of self.
In celebration of Hispanic Heritage Month, Sept. 17, 2012 to Oct. 20, 2012, papi commemorates their Hispanic Heritage Collection. Alan Zelcer states: “This is a month where the Latin community celebrates those who came to the United States in search of a better life. We are a company that knows this idea first hand and it is very important for us to participate in the celebration because of our roots.”
The creative inspiration behind the collection is very athletic. Soccer is the most popular sport in Latin America and because of this the garments where modeled after soccer uniforms. The number 10 was chosen as a symbol for the collection because it is a very positive number. The line represents the passion of sports in the Hispanic community. The fusion of colors and flags are also represented for countries such as Mexico, Brazil, Colombia, Venezuela, Argentina, Cuba, and the Dominican Republic in the idea that Hispanic pride can be felt, seen and worn.
Macy’s Department store is also recognizing the brand with 75 select locations partnering with papi for in-store celebrations during the month.
If you would like more information on in-store events or would like to schedule an interview with Alan Zelcer, please contact Amanda Harris at firstname.lastname@example.org.
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