Archives: News Archives papi Underwear Press
papi is Awarded Top 10 Best Men’s Clothing by South Florida’s Local 10 Top Ten!
April 1, 2013 at 2:37 pm by admin
http://vote.local10.com/place/18289-isaco-international-corp-papi-perry-ellis-equipo
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ISACO INTERNATIONAL RETURNS TO MAGIC WITH CUTTING EDGE NEW FABRICS AND INNOVATIVE HYBRID UNDERWEAR
February 13, 2013 at 10:11 am by admin
Las Vegas, Nev. – Isaco International, a leading menswear fashion group designing with the lifestyle of the modern male in mind, is making a return to MAGIC at the Mandalay Bay Convention Center in Las Vegas February 19– 21.
On the forefront, the always-popular Papi brand is announcing cutting edge underwear fabrics in their new collections. “Neoprene and velvet are very hot in men’s sportswear right now so we decided these fabric trends should carry to underwear as well,” states Lucio De Carvalho, vice president of design for Papi. Expect to see new micro-fiber filaments with lustrous finish, velvet cut outs, and a state-of-the-art nylon blend that looks and feels like leather among the fresh designs. In addition, the company will also be releasing Papi hosiery with athletic and fashion multi-performance styles in a colorful array of mercerized cotton, tencel, microfiber, and bamboo fabrics designed to support the male lifestyle as it transitions from work to play.
Contemporary brand, Perry Ellis, also continues to be a leader with the innovative fusion of a new hybrid slim fit underwear silhouette. This advancement has not been done before and was developed with the idea of merging the boxer and the boxer brief creating a final product of a more slenderizing boxer short. Perry Ellis hosiery and loungewear are additionally planned to introduce enchanting new color palettes such as geisha red, denim heather, amber glow, and cobalt. “The prints are original with fashionable dots, hounds tooth, and space dye designs completing the “Very Perry” brand spirit from head to toe,” states Robin Zelcer Alman, senior vice president of Isaco International.
“As the world continues to evolve, we are pleased to be at the forefront of fashion trends. Our brand portfolio’s are creating products with modern evolution and we are excited to share these concepts to enhance the life of todays man,” states Mr. Isaac Zelcer, CEO of Isaco International.
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Reynaldo Gianecchini wearing papi on TV Globo
February 1, 2013 at 1:00 pm by admin
Brazilian actor, Reynaldo Gianecchini wearing papi underwear Miami tank on TV Globo!
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papi Underwear Launches New High Fashion Campaign with Photographer Greg Lotus
January 2, 2013 at 9:31 am by admin
Miami – President and COO, Alan Zelcer of Isaco International, is pleased to announce collaboration with the talents of photographer Greg Lotus for the launch of their papi underwear brands new in store campaign.
“Lotus’ work can be found regularly in the pages of Italian Vogue, Vanity Fair, GQ, L’Uomo Vogue, and W magazine. Aside from his editorial work for major American and European publications, Lotus has shot advertising campaigns for Escada, L’Oreal, Swarovski, Cartier, Levi’s, Neiman Marcus and Van Cleef & Arpels.”
Zelcer and Lotus have long been planning a development and with the papi brand now being sold at the top major departments stores such as Macy’s, Bloomingdales, Nordstorm, and Dillards, the two felt it was the perfect timing to take the campaign to the next level.
The papi brands signature colorful looks where shot on location at a private mansion in Miami Beach with everything from yachts to white modern bedrooms acting as lush accessories to the underwear. Twin brothers, Jorge and Jariel Naranjo Vichot, where chosen as the models for the shoot making the sexy new face for the brand times two! Zelcer also decided to add an even bigger twist to the duo by featuring Brazilian model, Isabelle Fontes, bringing an even more sensual feel to the campaign with the first ever “mami” model.
Zelcer states: “papi has always been know to celebrate the spirit, strength, and sex appeal of todays young man. It’s for the guy that is not afraid to take risk and Greg Lotus has really captured the essence of this in our new campaign. His high fashion experience is universally connected with our trendsetting product and collaborating with him is a perfect fit.”
The campaign is expected to hit stores early February 2013.
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