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Featured on CBS Miami’s CEO Corner, Alan Zelcer of papi has managed to conquer the underwear business by keeping it fresh, current and sexy.
papi Hispanic Heritage Boca Town Center Event 9/29
SCOTT HAUSER’S CRAZY 8 ROOFTOP PARTY AT THE TOWNHOUSE HOTEL KICKS OFF THE SEASON WITH INFLUENTIAL MIAMI TRENDSETTERS & PAPI UNDERWEAR FASHION SHOW
Miami, Fla. – Scott Hauser has been throwing a monthly rooftop party called Fusion at the Townhouse Hotel for the last eight years and this past Saturday, Sept. 29, 2012, it was bigger than ever with their eight year Anniversary party! Hauser states: “The idea behind the event is to fuse people from all walks of life together. It really is a mix of people and cultures. We all come together once a month to network and have fun in a beautiful outdoor environment.”
Kicking off the event, there where models from sponsor papi underwear wearing trademark sexy looks that expanded beyond the traditional basic whites with pieces in a variety of colors and styles. The first 100 guests to arrive where given papi gift bags with special product samples inside. Sponsors, Chambord Vodka and Revolution Tequila also helped to get the party started with free shots for all guest upon arrival.
Some of Miami’s most influential people were in attendance including papi COO and president Alan Zelcer, Haute Living Magazine associate publisher, Sarah Mirmelli, and well known model and photographer, Leonardo Corredor. Townhouse General Manager, Mark Fernandez, and his staff did an excellent job in taking care of the VIP’s during the evening, which included, complimentary sushi provided by Bond Street and a continuous flow of the finest cocktails.
A papi fashion show glammed up the evening at midnight, with the underwear brand showcasing their hottest looks from their Spring 2013 collection. Zelcer states: “This evening was the perfect event for papi to connect with the community. Scott Hauser understands who we are and is one of our best brand ambassadors because his events are always packed with the sexy modern man.” Zelcer says there is a lot more to come and that you can expect to see a future partnership with papi and Scott Hauser Events.
papi® underwear is designed for the sexy modern man, a trendsetter whose lifestyle is dynamic, athletic and fun. papi can be found at select Macy’s, Nordstrom, Bloomingdales and Dillard’s department stores throughout the country and online at www.papiinc.com. papi is a division of Miami-based Isaco International, a leading menswear fashion group designing with the lifestyle of the modern male in mind. Through its 16 brands, the company designs, produces and distributes high quality men’s underwear, hosiery, sleepwear and ties.
For more information or to schedule an interview with Alan Zelcer or Scott Hauser (firstname.lastname@example.org) please contact Amanda Harris at email@example.com.
PAPI PAYS TRIBUTE TO THEIR LATIN ROOTS WITH HISPANIC HERITAGE COLLECTION IN CELEBRATION OF HISPANIC HERITAGE MONTH
Miami, Fla. – In its 30-year history, Cuban American family owned, Isaco International has established itself as a leading menswear fashion group. Under the leadership of Mr. Isaac Zelcer and the Zelcer family, Isaco’s brand portfolio has grown to 16 brands. In 2000 Mr. Isaac Zelcer’s son, Alan Zelcer, became President and COO, and in 2004 Isaco acquired papi. The name papi embodies and represents paternal endearment and recognition in the Latin community. papi is a man who possesses style, sophistication and a certain sex appeal while maintaining a strong sense of self.
In celebration of Hispanic Heritage Month, Sept. 17, 2012 to Oct. 20, 2012, papi commemorates their Hispanic Heritage Collection. Alan Zelcer states: “This is a month where the Latin community celebrates those who came to the United States in search of a better life. We are a company that knows this idea first hand and it is very important for us to participate in the celebration because of our roots.”
The creative inspiration behind the collection is very athletic. Soccer is the most popular sport in Latin America and because of this the garments where modeled after soccer uniforms. The number 10 was chosen as a symbol for the collection because it is a very positive number. The line represents the passion of sports in the Hispanic community. The fusion of colors and flags are also represented for countries such as Mexico, Brazil, Colombia, Venezuela, Argentina, Cuba, and the Dominican Republic in the idea that Hispanic pride can be felt, seen and worn.
Macy’s Department store is also recognizing the brand with 75 select locations partnering with papi for in-store celebrations during the month.
If you would like more information on in-store events or would like to schedule an interview with Alan Zelcer, please contact Amanda Harris at firstname.lastname@example.org.
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