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Isaco International Raises the Stakes in Las Vegas Participating in Both the MRKET and CURVExpo

August 14, 2012 at 10:41 am by admin

Las Vegas, Nevada – Isaco International, a leading menswear fashion group designing with the lifestyle of the modern male in mind, has upped the ante with their decision to participate in both the MRKet and CURVExpo at the exquisite Venetian Hotel in Las Vegas on August 21-23. MRKet is a global fashion trade show for distinguishing menswear brands. Representing the best in classic and contemporary clothing, sportswear, footwear, accessories and outerwear from the US and abroad. CURVExpo has become the ultimate resource for all retailers West of the Mississippi and from Canada by offering a classy and professional environment as well as the best brands representation on the West Coast.

Hundreds of retailers will gather to see the Spring/Summer 2013 collections of Isaco’s brand portfolio papi®, Equipo®, Perry Ellis, UNDERTECH® and new comer feel it®.

Isaco’s always-popular papi brand hits the jackpot once again and is sure to be fresher and flirtier than ever with it’s papi Sexy, Meshing Around, and Space Dye collections that provide extra touches from profile enhancement to micro-fiber fabrics for guaranteed comfort. The menswear group doesn’t stop there as they have a trick up their sleeve with their latest brand addition feel it. feel it has long been an idea for COO and President, Alan Zelcer, who decided to up the stakes and make the brand readily available this coming year. Expect to see a colorful array of sexy solids and prints with cotton, microfiber, modal and bamboo fabrics that will literally want to make you reach out and feel this funky new collection. Veteran brands will also continue to set the trends with Perry Ellis underwear, hosiery and loungewear launching it’s new collection that is focused on compelling color palettes and enchanting stories in a “Very Perry” spirit.

As the Isaco portfolio continues to grow, Alan Zelcer states, “We will continue to reinvent the wheel. Vu Ja De. Look at something you have seen before and create a fresh approach.” That is exactly what they have done and it’s evident they are not afraid to take a gamble and win the jackpot with their prize Spring/Summer 2013 collections.

If you would like more information or would like to schedule an interview with Alan Zelcer, please contact Amanda Harris at aharris@isaco.com.

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PAPI STAYS STYLISH BY GIVING BACK WITH CHARITY FASHION SHOW AT SOHO BEACH HOUSE WITH STYLE SAVES

July 16, 2012 at 11:48 am by admin

Monday, July 16, 2012

Miami, Florida – papi^®, the men’s underwear line known for its sexy and dynamic energy, is pledging its support to Style Saves 1 Year Anniversary Party on Thursday, July 19^th from 9pm to midnight at exclusive Soho Beach House in Miami Beach.

Kicking off 2012 Miami Swim Week, papi will host and participate in an event that will feature four designers including themselves, Trina Turk, Atrium, and iShine swimwear for women, sponsored open bar, and live DJ. Miami Beach isn’t the only thing hot and steamy this summer as models walk a runway built in the crystal blue water of the Soho Beach House pool in papi trademark sexy looks that expand beyond the traditional basic whites with pieces in a variety of colors and styles. In line with menswear trends, papi offers men a comfortable sexy way to incorporate fashion into their lifestyle. Keep your eyes open for some special appearances in this show, as Alan Zelcer, COO and President of Isaco International states, “Next to every papi there is a mami.”

Over four hundred of Miami’s most recognized and influential people will gather in support. Proceeds will go to benefit Style Saves in collaboration with the Miami Foundation as they work with local retail stores, boutiques and designers to raise funds in order to provide underprivileged children in South Florida brand new clothing for back-to-school. This year Style Saves aims to style at lease one hundred students with the plan to reach out to several deserving organizations and to target those students most in need.

Tickets are $100 in advance and $125 at the door.

To purchase tickets, visit: http://stylesaves.charityhappenings.org

About papi^®

papi^®underwear is designed for the sexy modern man, a trendsetter whose lifestyle is dynamic, athletic and fun. papi can be found at select Macy’s, Nordstrom and Dillard’s department stores throughout the country and online at www.papiinc.com. papi is a division of Miami-based Isaco International, a leading menswear fashion group designing with the lifestyle of the modern male in mind. Through its 16 brands, the company designs, produces and distributes high quality men’s underwear, hosiery, sleepwear and ties.

ABOUT ISACO INTERNATIONAL

In its 30-year history, Isaco International has established itself as a leading menswear fashion group designing with the lifestyle of the modern male in mind. Under the leadership of Mr. Isaac Zelcer and the Zelcer family, Isaco’s brand portfolio has grown to 16 brands. In 2000 Mr. Isaac Zelcer’s son, Alan Zelcer, became President and COO and Isaco launched Perry Ellis hosiery and loungewear then in 2004 Isaco acquired the papi, Equipo and mami brands as well as the “feel it” trademark. Isaco’s popularly recognized brands include papi, Equipo, Route North, 9Two and Dig Dawgs. Licensed trademarks include global brands such as Perry Ellis, Perry Ellis Portfolio, Perry Ellis America and Ike Behar.

Media Contact:

Amanda Harris

305-594-4455

Cell: 305-978-5366

aharris@isaco.com

Posted in News

Lucky Charm for Giants has a South Florida Connection

November 1, 2010 at 4:05 pm by admin

November 1, 2010

From the Miami Herald

Lucky Charm for Giants has a South Florida Connection | Miami Herald Article

Posted in News

San Francisco Giants Go After Texas Rangers Hammer and Thong

October 28, 2010 at 4:14 pm by admin

October 28, 2010

From the Wall Street Journal Online

First Baseman Aubrey Huff Wears Glitter-Flecked Red Underwear for Luck

First baseman Aubrey Huff, the garment’s wearer, has credited the thong with lifting his team to a playoff berth and ultimately to the World Series, which began here Wednesday at AT&T Park.

The thong in question is red and covered with glitter. “Over time, it’s actually gotten pretty comfortable,” Mr. Huff says.

Read the full article at wsj.com

Posted in News