Archives: Hispanic Heritage Archives papi Underwear Press
Papi presents its new collection of colorful Brazilian trunks that feature a vibrant, Latin-inspired theme. Hitting stores late April, the Papi Fiesta Brazilian trunk ($20) is offered in four bright colors such as yellow, green, blue and red, illustrations of palm trees and vintage convertibles as well as prints that read: “Havana” or “Caribe.”
“Fiesta in Spanish means celebration and Papi is all about celebrating life,” according to the brand. “The Fiesta collection was inspired by the Caribbean where people are known to work hard and play hard. They also like to express themselves through vibrant colors, which is what we communicate through this collection. The music, sun and happiness are also a big source of inspiration for the Fiesta theme.”
Ideal for the active Papi, the Fiesta range is made from a microfiber blend that consists of 88% polyester and 12% spandex, which offers a soft touch. “It is lightweight and feels as if there’s nothing on the skin,” according to the brand. “Microfiber is a very fine filament used in this fabric that gives it a lustrous finish.”
The Brazilian trunks are designed to keep you cool and dry throughout the day and mold to your body. This style includes innovative features such as a four-way stretch and body-defining fit to give men the utmost in comfort and protection. “These Brazilian trunks are made of modern stretch, a comfortable fabric that contours to the body in an unobtrusive way,” according to the brand.
The Papi Fiesta Brazilian trunk is available in S-XL.
SHOP Papi Fiesta Brazilian Trunk, $20, available at Papiinc.com
Posted in The Underwear Expert
By Men’s Health
Don’t let the frigid temps fool you: beach body weather will arrive faster than you know. Before you warm up your gym routine, make sure you have the right support. We’ve compiled a list of some of the best athletic underwear on shelves now with the help from The Underwear Expert, so you can get a head start on looking your summer best. From yoga to heavy-duty lifting, there’s a perfect pair for you.
The papi underwear Hispanic Heritage collection features a quick-drying fabric and a special finishing treatment that not only makes the material breathable but also softer against the skin. The bright colors and design are inspired by the vivid look of Latin American soccer teams. You’ll feel like the next international football sensation.
Read more on the Papi Hispanic Heritage Brazilian Trunks ($24) at underwearexpert.com.
Read more at Men’s Health: http://www.menshealth.com/style/athletic-spring-underwear#ixzz2KiY296WH
PAPI PAYS TRIBUTE TO THEIR LATIN ROOTS WITH HISPANIC HERITAGE COLLECTION IN CELEBRATION OF HISPANIC HERITAGE MONTH
Miami, Fla. – In its 30-year history, Cuban American family owned, Isaco International has established itself as a leading menswear fashion group. Under the leadership of Mr. Isaac Zelcer and the Zelcer family, Isaco’s brand portfolio has grown to 16 brands. In 2000 Mr. Isaac Zelcer’s son, Alan Zelcer, became President and COO, and in 2004 Isaco acquired papi. The name papi embodies and represents paternal endearment and recognition in the Latin community. papi is a man who possesses style, sophistication and a certain sex appeal while maintaining a strong sense of self.
In celebration of Hispanic Heritage Month, Sept. 17, 2012 to Oct. 20, 2012, papi commemorates their Hispanic Heritage Collection. Alan Zelcer states: “This is a month where the Latin community celebrates those who came to the United States in search of a better life. We are a company that knows this idea first hand and it is very important for us to participate in the celebration because of our roots.”
The creative inspiration behind the collection is very athletic. Soccer is the most popular sport in Latin America and because of this the garments where modeled after soccer uniforms. The number 10 was chosen as a symbol for the collection because it is a very positive number. The line represents the passion of sports in the Hispanic community. The fusion of colors and flags are also represented for countries such as Mexico, Brazil, Colombia, Venezuela, Argentina, Cuba, and the Dominican Republic in the idea that Hispanic pride can be felt, seen and worn.
Macy’s Department store is also recognizing the brand with 75 select locations partnering with papi for in-store celebrations during the month.
If you would like more information on in-store events or would like to schedule an interview with Alan Zelcer, please contact Amanda Harris at firstname.lastname@example.org.
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