Archives: photographer Archives papi Underwear Press
Spring Stud: Michael Vassalo
April 8, 2013 at 10:26 am by admin
by The Underwear Expert
http://www.underwearexpert.com/2013/04/spring-stud-michael-vassalo/
Photographer Sinemy Yazici hit the beach with Michael Vassalo for a sun-soaked photo shoot featuring a colorful variety of underwear and swimwear releases from the spring season. As summer approaches and we start making our swimwear choices, it’s great to see some of these styles in action under the sun.
In this vibrant outdoor photo shoot, Michael seems to be having a grand time modeling some of our favorite beach-ready looks. Check out the full photo series below and get more information about the styles Michael is wearing.
Get your own set here:
http://papiinc.com/the-papi-store2/catalogsearch/result/?q=scotties
Posted in Editorials, The Underwear Expert
Papi Gets a Tropical Treatment – Exclusive LA Photo Shoot
March 28, 2013 at 9:21 am by admin
Tosh’s magnetism in front of the camera and Zaki’s trained eye make for a remarkable photo shoot—the kind that makes you want to look, and then look again and again…and again. Not to mention the video! Check out the final product of their photo shoot below now that you’ve seen the BTS video and let us know what you think. Will you be sporting Papi underwear anytime soon?
- See more at: http://www.underwearexpert.com/2013/03/papi-gets-a-tropical-treatment/#sthash.LOShWC3a.dpuf
Posted in Editorials, The Underwear Expert
New papi Campaign by Greg Lotus
January 11, 2013 at 9:33 am by admin
http://www.underwearexpert.com/2013/01/papi-campaign-by-greg-lotus/
by The Underwear Expert
The new Papi campaign by Greg Lotus marks the first collaboration between the brand and the photographer. The brand has long had its eyes on Lotus, who has done work for Italian Vogue, Vanity Fair,GQ, L’Uomo Vogue and W magazine. The photos were shot on location in Miami Beach at a private mansion, showing off yachts, bedrooms and more gorgeous scenery.
Jorge and Jariel Naranjo Vichot star in the campaign. They are joined by Brazilian model Isabelle Fontes. The trio pose throughout the mansion for Lotus, who captures the grace and beauty of the models with both black and white and color images.
Alan Zelcer, the President and COO of Isaco International (parent company of Papi), said, “Papi has always been know to celebrate the spirit, strength, and sex appeal of today’s young man. It’s for the guy that is not afraid to take risk and Greg Lotus has really captured the essence of this in our new campaign. His high fashion experience is universally connected with our trendsetting product and collaborating with him is a perfect fit.”
You can expect to see the new campaign in department stores starting in February, but we have a special sneak preview. Check out the new Papi campaign by Greg Lotus below, and let us know if you think the brand and photographer are a good fit!
Posted in Editorials, The Underwear Expert
papi Underwear Launches New High Fashion Campaign with Photographer Greg Lotus
January 2, 2013 at 9:31 am by admin
Miami – President and COO, Alan Zelcer of Isaco International, is pleased to announce collaboration with the talents of photographer Greg Lotus for the launch of their papi underwear brands new in store campaign.
“Lotus’ work can be found regularly in the pages of Italian Vogue, Vanity Fair, GQ, L’Uomo Vogue, and W magazine. Aside from his editorial work for major American and European publications, Lotus has shot advertising campaigns for Escada, L’Oreal, Swarovski, Cartier, Levi’s, Neiman Marcus and Van Cleef & Arpels.”
Zelcer and Lotus have long been planning a development and with the papi brand now being sold at the top major departments stores such as Macy’s, Bloomingdales, Nordstorm, and Dillards, the two felt it was the perfect timing to take the campaign to the next level.
The papi brands signature colorful looks where shot on location at a private mansion in Miami Beach with everything from yachts to white modern bedrooms acting as lush accessories to the underwear. Twin brothers, Jorge and Jariel Naranjo Vichot, where chosen as the models for the shoot making the sexy new face for the brand times two! Zelcer also decided to add an even bigger twist to the duo by featuring Brazilian model, Isabelle Fontes, bringing an even more sensual feel to the campaign with the first ever “mami” model.
Zelcer states: “papi has always been know to celebrate the spirit, strength, and sex appeal of todays young man. It’s for the guy that is not afraid to take risk and Greg Lotus has really captured the essence of this in our new campaign. His high fashion experience is universally connected with our trendsetting product and collaborating with him is a perfect fit.”
The campaign is expected to hit stores early February 2013.
Posted in News
