Archives: valentines collection Archives papi Underwear Press
EDITOR’S PICK: papi Valentine’s License Plate Brazilian Trunk
January 31, 2013 at 3:25 pm by admin
by The Underwear Expert
http://www.underwearexpert.com/2013/01/papi-valentines-license-plate-brazilian-trunk/
The Underwear Expert Editor-in-Chief Michael Kleinmann:
Weeks before Valentine’s Day, I usually come across men’s underwear that ties into this beloved holiday but fails to capture the imagination. I recently came across an original concept, however, from Papi’s Valentine’s collection. It includes the Papi Valentine’s License Plate Brazilian trunk, which features an all-over print of car license plates from different states in shades of black, red and white. This design offers a new interpretation for an otherwise non-creative holiday.
Papi first debuted the Valentine’s Day collection when the brand was launched in 1995. Every year, the brand comes up with new concepts to illustrate love and passion for men’s underwear. For 2013, this range was updated with new looks and sayings such as “I ♥ Papi” or “I ♥ Mami,” which are forms of endearment to husbands, wives, boyfriends, girlfriends, dads, mothers, kids–everyone. Among the new looks, the Papi Valentine’s License Plate Brazilian trunk design truly stands out.
I’m a huge car enthusiast. My favorite car has always been a 911 Targa. Cars are often a sex symbol for men and the design of the Papi Valentine’s License Plate Brazilian trunk are perfect not just to wear for the holiday but for the rest of the year. Valentine’s Day underwear often doesn’t sell as well for men. But I expect these trunks to be a success.
http://papiinc.com/the-papi-store2/papi-collection/valentines.html
Posted in Editorials, The Underwear Expert
papi Valentine’s Collection Presents Sweet Designs
January 14, 2013 at 9:53 am by admin
papi Valentine’s Collection Presents Sweet Designs
by The Underwear Expert
http://www.underwearexpert.com/2013/01/papi-valentines/
Papi once again releases its Valentine’s collection with an update of sexy new images and colors on a Brazilian trunk ($20) and muscle shirt ($24). Now available, the Papi Valentine’s collection has been updated with new design themes every year since the brand launched in 1995.
The latest installment of the Valentine’s range presents a creative mix of red and black colors. “We choose to use red as it has always been known as the color of love,” said Lucio De Carvalho, vice president of design for Papi. “Black is dark and mysterious so we felt the combination of the two was perfect for the sexy image that we imagined for this line.”
An ideal gift for Valentine’s Day, the Papi Valentine’s collection features graphic prints of universal symbols of love and passion such as hearts and kisses. The range also includes new interpretations of masculine sex appeal such as car license plates. “While doing our research for the season, we noticed that license plate graphics were going to be a big trend. Cars are often a sex symbol for men so we decided to incorporate a license plate graphic into this line to connect with that theme,” said De Carvalho.
Staying true to the brand’s roots, the collection offers fun Latin terms of endearment with select pieces that present sayings such as “I ♥ Papi” or “I ♥ Mami.” De Carvalho said, “It’s natural for Latinos to call their dearest love papi or mami. The words are forms of endearment to husbands, wives, boyfriends, girlfriends, dads, mothers, kids, everyone. We originally came up with the Papi Valentine’s collection for our customers to display this love.”
Available in S-XL, the Papi Valentine’s collection is made from a fabric blend of 88% polyester and 12% spandex, which offers a comfortable fit. The fabric combination adds to the soft touch of the contour pouch and elastic waistband. “All of our fabrics are super soft, making the garments not only sexy, but also comfortable, which is important for every man and every papi,” said De Carvalho.
Posted in Editorials, The Underwear Expert
